Matt is responsible for ensuring the smooth running of Girl Effect’s media businesses across the globe, with a focus on new market entries, production processes, performance, costs and creative excellence. Prior to joining the company in 2016, Matt spent six years as a planner working on NGO and behavior change accounts at the advertising agency Abbott Mead Vickers BBDO.
He then joined the BBC, where he developed content and commissioning strategies across all genres of the Corporation’s output, on television, on radio and online. After three years he became Head of Planning for BBC Television, before moving into business strategy as Head of Strategy for BBC North. The creation of the BBC’s new hub in Salford was the largest single project ever undertaken by the BBC, involving 2,500 staff and an upfront investment of £150m. As the lead strategist for BBC North, Matt was responsible for the overall business case for the project and for setting the department's objectives within it (Sport, Children’s and 5 Live). When this work was complete Matt moved to Comic Relief, where he led the charity’s partnerships with GAVI, DFID, the Global Fund and the Scottish Government and developed a new investment policy for Comic Relief’s £140m portfolio. He then spent two years as a strategist in the BBC Director General’s office and joined Girl Effect as Director, Media Portfolio in 2016.