Farah joined Girl Effect in 2015 to be the first CEO of the newly independent organisation.
Under her leadership, Girl Effect has evolved as a creative non-profit, building youth brands and mobile platforms to empower girls to change their lives. Launched by the Nike Foundation 15 years ago, Girl Effect combines expertise across media, mobile, brand and data with deep international development experience. This enables Girl Effect to bring dynamic innovation to the global poverty issue, in a form which is scalable at speed – reaching and impacting millions of people from Nigeria to Ethiopia; India to Indonesia.
Farah brings 25 years of business experience from the international media industries. She served as Chief Executive of All3Media leading the strategic sale of the company for its private equity owners, Permira, for enterprise value $930 million to Discovery Communications.
Previously she had a 22-year career at Abbot Mead Vickers BBDO, becoming its Chief Executive in 2005 and joining the BBDO worldwide board in NYC in 2007.
She served on the British Prime Minister’s Business Advisory Group from 2013 to 2015 and has served as a Business Ambassador for the Creative Industries of Britain. She serves on the advisory boards of Sadler’s Wells and The ALDO Group (headquartered in Canada).
In 2011 she was awarded a Commander of the Most Excellent Order of the British Empire (CBE) and was named Business Woman of the Year in 2010 Asian Women of Achievement Awards.
Farah graduated with a joint honours degree from Emmanuel College, Cambridge and has completed the Advanced Management Executive Programme at Babson College, Harvard.