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Our people


Our Trustees and Leadership team bring together a diverse mix of expertise – in media, mobile, brand and international development. Like everyone at Girl Effect, they share a deep and energetic commitment to empowering girls to change their lives.

Leadership Team

Leadership Team Lead and Senior Director, Create

Jonathan McKay

At Girl Effect, Jonathan leads a global team of art directors, scriptwriters, software developers, creative technologists and product designer...

Senior Director, Partnerships and Marketing Communications

Amanda Horton Mastin

Amanda is responsible for driving the development of key partnerships, both funding and on-the-ground collaborations, and the marketing and co...

Senior Director, Impact

Jo Hemmings

Jo arrived at Girl Effect after 15 years as a researcher and development professional specialising in sexual and reproductive health, strategy...

Senior Director, Global Portfolio and Operations

Matt Godfrey

Matt is responsible for ensuring the smooth running of Girl Effect’s media businesses across the globe, with a focus on new market entries, pr...

Director, People and Culture

Janet Ogundele

Janet is commercial HR leader, with over 20 years domestic and international HR, Change and Transformation experience.  She has worked across ...

Regional Director, Asia and the USA

Laura Scanlon

Laura specialised in private sector brand strategy and innovation for 10 years before joining Girl Effect in September 2013. At Girl Effect sh...

Director, Rwanda and Malawi

Emma Roscoe

Emma joined Girl Effect in 2015, moving to Rwanda to head up the Ni Nyampinga youth brand. Emma subsequently became Rwanda’s Country Director ...

Director, Global Gender

Natalie Au

Natalie leads teams across Girl Effect’s five offices – in London, Rwanda, Ethiopia, Nigeria and Malawi – providing her gender expertise, comm...

Director, Strategy

Adam Glasner

Adam has been at Girl Effect for over 5 years, working on a wide range of strategy and research projects supporting the development of Girl Ef...

Director, Partnerships

Holly Wyld

Holly oversees the organisation’s Global Partnerships work, identifying and cultivating opportunities to leverage Girl Effects brands and digi...

Board of Trustees

Chair of Girl Effect and Co-Chair of the NIKE Foundation

Maria Eitel

As founder and Co-Chair of the NIKE Foundation, Maria was inspired to start Girl Effect because of her belief that adolescent girls have the p...

Managing Director at the Emerson Collective

Anne Marie Burgoyne

An expert on social enterprise and non-profit governance, Anne Marie is Managing Director, Social Innovation at the Emerson Collective, a US-b...

Chief Administrative Officer & General Counsel, NIKE INC

Hilary Krane

Hilary Krane brings global expertise in corporate law, mergers and acquisitions, brand protection, and government affairs to her role as EVP, ...

Senior Director at Pivotal Ventures, Executive Office of Melinda Gates

Haven Ley

Haven is Senior Director of Program Strategy at Pivotal Ventures, a new philanthropic entity founded by Melinda Gates. In this role, Haven lea...

The Times Group, India

Trishla Jain

Trishla is a celebrated artist and conversationalist whose primary aim is to elevate human consciousness. She represents the next generation a...

Chairman of UKI Investments

Jacob Schimmel

Jacob Co-Chairs UKI Investments the Schimmel family’s investment arm. After graduating in law and philosophy from UCL and King’s College Londo...