A diverse and complex country, India is the world’s sixth largest economy, but inequalities in terms of wealth and opportunity remain – especially for girls and women. Girls face social pressures to prioritise marriage and an imbalance in access to education and resources, which sees female employment falling.
Close to 20% of the world's adolescent girls live in India. Inspiring more young women to enter the workforce is an effective way to address the negative social norms that affect girls and women – and the digital revolution creates an unprecedented opportunity to do so.
Girl Effect is creating a powerful brand that girls can access on mobile, empowering them with the skills to navigate adolescence – from preparing to find a first job to accessing information about sexual and reproductive health.