A diverse and complex country, India is the world’s sixth largest economy, but inequalities in terms of wealth and opportunity remain – especially for girls and women. Girls face social pressures to prioritise marriage and an imbalance in access to education and resources, which sees female employment falling.

Close to 20% of the world's adolescent girls live in India. Inspiring more young women to enter the workforce is an effective way to address the negative social norms that affect girls and women – and the digital revolution creates an unprecedented opportunity to do so. 

Girl Effect is creating a powerful brand that girls can access on mobile, empowering them with the skills to navigate adolescence – from preparing to find a first job to accessing information about sexual and reproductive health. 

Girls' agency

54% of married girls aged 15-19

have no say in decisions affecting their health

(NFHS, 2015-16)

Mobile access

26% increase 

between 2014 and 2017 in mobile internet affordability in India

(GSMA, 2019)

Women at work

10% increase 

in female employment could add $700bn to GDP by 2025

(McKinsey & Company, 2015)

Our work in India

TEGA in India


Our TEGA networks are now established in New Delhi, Rajasthan, Maharashtra and Bihar, allowing girls to deliver accurate, fast insights into the lives of young people.

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Youth brand driven by insight

Informed by extensive research with girls, boys and community members, we are building a powerful youth brand in India that will pilot in Jaipur, Rajasthan in 2019.


Would you like to work in partnership with Girl Effect in India?

Contact our team