Zathu: Uniting boys and girls for a more equal Malawi

Born out of Malawian culture, Zathu uses the power of music and storytelling to close the gender gap and tackle challenging topics such as relationships, stereotypes, self-expression and sexual health.

Zathu quote FINAL

Something was sleeping within our children, but now it has awakened because of Zathu.

Deputy Headmaster, Ezondweni Secondary School, Malawi
Five must-haves to launch the biggest youth brand in Malawi

Zathu brings boys and girls closer, and allows us to ask questions without being judged.

Theresa, Lilongwe
Zathu band

A groundbreaking approach not just for Malawi, but the region as a whole.

Ambassador Deborah Birx, the United States global AIDS co-ordinator

The sound of a new Malawi

Bringing together the best of local culture and creativity, Zathu is a unique youth brand that uses the power of music and storytelling to tackle challenging topics around growing up - from friendships between girls and boys, finding the confidence to express yourself, harmful stereotypes and sexual reproductive health. Zathu helps girls to be seen, to be heard, and to achieve.

By helping to close the gender divide, Zathu has the potential to deliver something much bigger than the sum of its parts. By improving the perceived value of girls - by girls themselves and those around her - we can have a knock-on impact on far wider health and poverty indicators. For example, by informing girls and giving them confidence, they will better understand why their wellbeing is important, seek help, and be more likely to visit a clinic.

What we make

Brands for social change Zathu Band Header

Music

Blending traditional Malawian influences with modern beats, three singles have been released, with a full album to come.

Radio presenters - Zathu

Radio Show

Two weekly episodes feature music, real-life stories, an agony aunt and a drama about six friends in the Zathu Band.

Zathu events

Events

Zathu brings the radio show to life with live performances, stories, advice, music and drama in schools, youth centres and public spaces. 

Awareness

Almost 2/3 of over 10's in Malawi 

are aware of Zathu, 6 months after launch 

(2017 audience survey)

Consumption

2.6m people 

over 10 are regularly consuming Zathu 

(2017 audience survey)

Impact

81% of teen consumers 

agree that Zathu has improved their perception of girls and young women in Malawi 

(2017 audience survey, Zathu focal districts)

Zathu partnerships

Gavi

Gavi

Breaking down negative attitudes and behaviours that prevent girls accessing the HPV vaccine

Learn more about Gavi
PEPFAR DREAMS

PEPFAR DREAMS

Increasing demand for health services by empowering girls

Learn more about PEPFAR DREAMS
Facebook

Facebook

Putting empowering content in the hands of girls, globally

Learn more about Facebook
Partner with us Call to action

Would you like to work in partnership with Girl Effect in Malawi?

Contact our team

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