...we empower girls to navigate the pivotal time of adolescence so they can make positive choices about their health, education, and economic future - no matter where in the world they live.
We use our in-depth understanding of the real needs of girls, along with behaviour change science, to create branded media girls love. We create virtual and real-world spaces where girls can be inspired, informed, and connected to services and to others so they can take action to change their lives.
Working with our partners, we reach millions of girls in more than 50 countries through the technology girls use every day.
We see a future where girls are healthier, more educated, and more economically secure, where girls seek out the things they need and the services available to them, and where girls are informed and motivated to make choices that change their lives.