Our approach

Creativity empowers

We create for young people, in ways they love and interact with. We build vibrant youth brands and we work globally, creating mobile platforms. Everywhere, we use insights into girls’ lives to shape our work, while rigorously measuring its impact.

We focus on a girl’s whole world, along her entire journey to adulthood. And we create with her, so she can tell her story.

Through our work a girl can start to express herself, value herself and build relationships. With the belief and support of those around her, she can then seek out the things she needs – from vaccination to education.

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Power to change

For a girl to become empowered, she needs the support of the world around her. Our theory of change shows the changes that need to happen.

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Demand FINAL

Demand is vital

We work with partners like Gavi, PEPFAR and UNICEF, who supply the services girls need to be safe, healthy, educated and economically secure. 

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Commitment to safeguarding

Girl Effect is committed to ensuring the safety and protection of all children and young people.

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Partner with us

Make a difference to girls' lives

See our partners