TEGA is a mobile based, peer-to-peer research app used by some of the world’s leading development organisations to provide safer, faster, more scalable and authentic research around the world.
A groundbreaking, award-winning approach to adolescent research
Nick Lacey, OXFAM Protection Coordinator
TEGA has had significant impact on the way we work. It has much value in the humanitarian sector.
John Kerry, Former US Secretary of State, meeting TEGAs in Nigeria
I salute you for your courage, your vision and commitment to try to change things
Uncovering powerful new insights about those living in hard to reach communities
TEGA empowers adolescent girls to conduct research, via innovative mobile technology, to provide safer, faster, more scalable and authentic research into young people's lives around the world.
In order to drive meaningful change, accurate data and insights are required to understand challenges and inform programming. However, conventional research methods can have serious limitations - they can be slow, expensive and intimidating.
Girl Effect wanted to tackle this challenge head on. Girls aged 18-24, living within these communities, are employed and trained via bespoke smartphones to become Market Research Society (MRS) qualified researchers and Technology Enabled Girl Ambassadors (TEGAs).
Insights collected by TEGAs help organisations better understand the reality of girls’ lives, meaning better designed, more targeted development programmes that have real impact. TEGA is now operating in hard to reach communities in Nigeria, Malawi, Rwanda, India, Bangladesh and the USA.
The TEGA app enables surveys to be sent direct to the girls themselves, so that they can conduct research and send the findings back to Girl Effect’s highly secure, multimedia content hub which houses the data and instantly analyses it programmatically.
TEGAs can confidently conduct interviews with girls, boys, adults and community leaders, revealing candid information to help understand issues or inform programme and product design
Concept & creative testing
TEGA research is agile, it is great for getting fast feedback from audiences. TEGAs can instantly capture reactions to new content approaches and feed insights back into the design process
Monitoring & evaluation
TEGAs collect qualitative and quantitative data, putting them in a unique position to regularly provide insights to improve the quality of programmes
TEGA awards & endorsements
Although still a relatively new concept, TEGA has won multiple awards and endorsements for its innovative research methodology and technology.
Empowering girls with employable skills for their futuresLearn more about MRS
Building girls’ voice and leadership through innovative researchLearn more about DFAT
Using authentic insight to deliver effective support to displaced girls and womenLearn more about Oxfam
Bill and Melinda Gates Foundation
Using authentic insight to help girls access modern contraceptionLearn more about Bill and Melinda Gates Foundation