Propelling a new generation of connected girls

Springster is a global mobile-first platform, which celebrates the diverse, inspirational and convention-defying experiences of girls all over the world. 

what we do mobile tech springster

I come from a broken home and Springster makes it easier to talk about it.

Girl, Springster user
What we do - mobile innovation - Springster 2

The site answers our questions and helps us understand what we're going through.

Girl, Springster user

Empowering girls through mobile technology

A mobile-first global platform, Springster digitally connects marginalised and vulnerable girls around the world. Featuring content designed for girls and created by girls, the platform puts essential, tailored information directly into their hands, and helps them find meaning and strength in each other’s experiences.

As a content partner on Facebook's Free Basics and in partnership with local mobile operators, the platform (formerly known as Girl Effect Mobile) is available to girls globally who have access to a mobile phone, for free with no data charges (on Free Basics mobile networks). It is set to become the world’s biggest source of data on adolescent girls, by tracking real time usage, comments, surveys and user engagement.

With millions of girls in the global South now using mobile technology, the platform educates and inspires them on key social issues – including health, education, financial security and personal safety.

Based around an inclusive and dynamic culture of sharing real-life experiences, polls and advice, girls not only learn from each other, but also cultivate their own sense of self-belief and resilience through storytelling. Springster’s dynamic methods of measuring impact show how online activity shapes offline behaviour, leading to a dramatic shift in girls' knowledge, attitudes and actions.

By breaking down social barriers and forging friendships across borders, Springster enables girls to gain the kind of knowledge and power they need to become agents of their own change, wherever they live.

Springster features

Girl Effect partners with BBM Messenger in South Africa and Nigeria

Engaging content

Accessible on any device and tailored for lower bandwidth speeds, Springster publishes over 60 pieces of unique content every month in 17 languages, using formats from listicles and interviews to multimedia and infographics.

Springster FINAL

Girls' stories

Springster encourages girl readers to submit their own stories via a monthly “Your Words” contest.  Since launching, thousands of girls have contributed their own writing to the site.

Springster FINAL

Connected community

Girls can connect to the platform and with each other using features such as commenting threads, polls and reactions. Our trained team of moderators respond to thousands of questions and comments from girls every day. 

Our reach

15 million unique users 

reached in the past year, with 1.3 million monthly on average 

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Our global footprint

Live in 66 countries and 17 languages

with in-depth content and advanced features in South Africa, Nigeria, the Philippines and Indonesia


Our platform

Top 5 most-accessed site on Freebasics

supported by 78 mobile operators

Springster partnerships

Facebook

Facebook

Putting empowering content in the hands of girls, globally

Learn more about Facebook
BBM

BBM

Putting Springster at the fingertips of BBM Messenger users

Learn more about BBM
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