Using mobile to deliver on demand content and one-to-one support for girls

Combining the power of storytelling with one-to-one support, Girls Connect is a first-of-its-kind mobile innovation for girls, developed by Girl Effect in partnership with the iSON Group.

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I learned from Lantana’s story. One of my sisters had the same problem and we solved it.

Girl, Nigeria
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Girls just want someone to listen and talk to them, in whatever situation they are in.

Maureen Ijogo Onah, Girls Connect Role Model, Ibadan

Girls Connect is a first-of-its-kind mobile innovation currently running in Nigeria. A unique partnership between Girl Effect and the iSON group, one of Africa’s largest IT companies, it’s a unique mobile platform that enables girls to explore and express their curiosities about growing up. 

Girls Connect creates an immersive world for girls which anonymously answers their queries about growing up in challenging circumstances, on their own terms, free from any fear of judgement.

Girls dial a number and listen to pre-recorded stories containing inspiring, entertaining and educational lessons about their lives. These stories - about girls learning how to speak up, finding their own path in life, and learning to nurture meaningful relationships - cover multifaceted issues including violence, healthcare, personal finance and education. Not only can girls listen to these stories, but they are also connected to a 'role model': specially-trained iSON call centre operatives who can answer girls’ questions truthfully and talk through the stories they have heard to make them more meaningful and relevant to their own lives.

Girls Connect features

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Content designed with, and for, girls

The service provides girls with inspiring and educational stories which they can relate to and learn from.

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On demand

Girls choose stories to listen to, creating an immersive world which satisfies their curiosities on their terms.

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Real-life conversations

Girls drive the conversations with specially-trained role models, who make the content meaningful and relevant. 

Call volume

160,000 calls

received by November 2018

Return callers

56% of callers 

used the service more than once during the 2017 pilot



in D&AD Impact awards and nominated for GSMA Global Mobile Award for Social Good

Girls Connect partnerships



Using technology to scale one-on-one support for girls

Learn more about iSON


Eliminating barriers girls in Nigeria face in accessing support on mobile phones

Learn more about 9mobile


Eliminating the barriers girls face accessing mobile phone support in Nigeria

Learn more about Airtel


Supporting the launch of Girls Connect across Kano state in Nigeria

Learn more about AREWA24

Would you like to work in partnership with Girls Connect?

Contact our team

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