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Impact & insights

The concepts and designs of our youth brands and mobile tech are based on deep insights, revealed by our own research and large-scale digital data sets. Once they are live in the world, we monitor how young people engage and interact with them. 

We evaluate ourselves by the tangible impact we have on a girl’s self-expression, self-value, her relationships and her ability to make choices about her life. At every stage, girls take part – as designers, field researchers and data collectors – so that our insights are unfiltered and authentic.

Youth brand awareness

22m people 

are aware of our youth brands in Ethiopia, Malawi and Rwanda

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Mobile platform reach

15m users 

across 66 countries have visited Springster in the last year

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Mobile platform innovation

44,000 calls 

received in 6 week Kano pilot for new mobile platform, Girls Connect 

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Adolescence: Age and Stage

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Adolescence: Age and Stage

A cutting-edge report fusing biological and cognitive science research.

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TEGA receives honorable mention in Fast Company's 2017 Innovation by Design Awards

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TEGA

Our innovative peer-to-peer mobile research app.

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What we do - Brands for Social change Yegna 2

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Understanding commonalities in Ethiopian youth culture

A qualitative research study

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Discover our latest impact data

what we do youth brands yegna 5

Yegna impact in Ethiopia

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Brands for Social change Ni Nyampinga 1

Ni Nyampinga impact in Rwanda

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What we do - mobile innovation - Springster 2

Springster global impact

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