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Impact & insights

The concepts and designs of our youth brands and mobile tech are based on deep insights, revealed by our own research and large-scale digital data sets. Once they are live in the world, we monitor how young people engage and interact with them. 

We evaluate ourselves by the tangible impact we have on a girl’s self-expression, self-value, her relationships and her ability to make choices about her life. At every stage, girls take part – as designers, field researchers and data collectors – so that our insights are unfiltered and authentic.

Youth brand awareness

22m people 

are aware of our youth brands in Ethiopia, Malawi and Rwanda

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Mobile platform reach

12.7 million unique users

reached in the past year, with nearly 1 million monthly on average

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Mobile platform innovation

Over 17,000 interviews

conducted via innovative mobile peer-to-peer research app TEGA 

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Real girls, real lives respondent India

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Real girls, real lives, connected

A global study of girls' access and usage of mobile, told through 3,000 voices

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Devex webinars

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From browsing to behaviour change

A study into how digital interventions influence offline change amongst adolescent girls

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Girls with phones

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Meet Big Sis

How Girl Effect built a chatbot with the potential to reach millions of girls

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Adolescence: Age and Stage

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Adolescence: Age and Stage

A cutting-edge report fusing biological and cognitive science research.

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TEGA receives honorable mention in Fast Company's 2017 Innovation by Design Awards

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TEGA

Our innovative peer-to-peer mobile research app.

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Discover our latest impact data

what we do youth brands yegna 5

Yegna impact in Ethiopia

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Brands for Social change Ni Nyampinga 1

Ni Nyampinga impact in Rwanda

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What we do - mobile innovation - Springster 2

Springster global impact

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Five must-haves to launch the biggest youth brand in Malawi

Zathu impact in Malawi

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