‘In traditional development terms, we are accustomed to thinking of outcomes and impact in terms of behaviour change. Higher savings rates or increased HIV testing rates, for example,’ she writes. ‘Our desired outcomes might be the same for new digital interventions and now we have significantly more data to add to the portfolio.’
She then outlines the ways Girl Effect measures the impact of our digital interventions targeting adolescent girls.
Her advice to other development organisations looking to measure their digital work includes; understand the audience, learn about and choose core metrics carefully, and explore ways to investigate impact.
She warns that offline remains important for answering the ‘why’ questions around the digital intervention.
‘Digital measurement offers exciting possibilities for understanding change,’ she concludes.
Read the full piece, How to measure digital interventions in development, published by Devex.
Girl Effect recently ran a series of webinars with Devex looking at how online interventions influence behaviour change, and discussing best practice safeguarding online.
Listen to both Devex webinar sessions, here.
Read the report From browsing to behaviour change, here.