Yegna, Girl Effect's Ethiopian youth brand, encourages positive behaviour change for girls in Ethiopia by tackling real-life challenges through stories and music. Its positive impact on girls in Ethiopia has been covered by high-profile media outlets, including The Guardian, Stylist, Broadly, The Drum, and BBC World Service.
Positioning Girl Effect’s youth brand in Ethiopia as an important and innovative programme, media spoke with the team behind Yegna, as well as young Ethiopians who have been positively influenced by the programme.