Launched in July this year, Girls Connect is a pioneering platform that allows girls to access information, conversations and one-to-one mentoring that is designed to enrich their lives.
Girls can call a number and listen to on-demand content about various topics ranging from friendship to safety. A trained female call centre operative will then help them make sense of what they’ve heard and think about how to apply it to their own lives.
This initiative is the result of a partnership between ISON, one of Africa’s largest IT companies, and Girl Effect. ISON brings its first-rate technical expertise and on-the-ground reach, through its call centres across Africa. While Girl Effect leads on the creation of the concept and its detailed development, such as creating audio content and training call centre staff to the highest standards.
The next phase of testing will start in early 2017, with a view to a wider launch towards the end of the summer.
Find out more about how we're helping girls connect here.