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Why girls?

Why girls?

Got 2 minutes? Scroll down and learn about the unique potential of adolescent girls to end poverty for themselves and for the world.

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are key to ending
global poverty

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If girls are given a chance...

to stay in school, get access to health services, delay marriage and childbirth,

... it's not only them who benefit - so do their children, families, communities, and countries.


If every Ethiopian girl finished school it would add almost US$4 billion to the country's economy.


If young Nigerian women had the same employment rates as young men, the country would add US$13.9 billion to its GDP annually.


If adolescent pregnancy was delayed in India, it would add US$767 billion in potential lifetime income.

This can happen.

But first, there are five things that all girls need:

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  • Education Education
  • Safety Safety
  • Voice and rights Voice and rights
  • Health Health
  • Economic security Economic security
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Plus one essential catalyst: perception change

Changing how girls view themselves and how society views girls, to create a better environment for them to access the five essential assets.

We call this our

5+1 Theory of Change.

Together this model creates a virtuous cycle of change, lifting girls, their families and communities out of poverty.

It might seem a lot.

But it gets simpler
when we start
with a girl.

A girl like Christine, 17, from Burundi.

She grew up in extreme poverty, but now she's changing the lives of those around her.

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Line depicting Christines location on a map

Meet Christine

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“I run my own business, selling maize in the market. Business is good and with my profit I built a small home. Now I'm saving to send my child to school.

It's a very different start to the day compared to two years ago.”


Born into extreme poverty, Christine's parents could only afford to send two of their children to school, so they chose her brothers.

As the family slipped deeper into financial trouble, Christine eventually began exchanging sex for food and clothes, leaving her pregnant and on the streets.


But Christine got the help she needed to turn her life around, with a small loan from CARE's Ishaka (“courage for the future”), a group programme.

“After joining the Ishaka project, I took out my first loan. I started to buy and sell corn.

Within months, I made enough money to build a small home for me and for my child.”


Thanks to the success of Christine's maize business, she's now planning to open a restaurant.

“I'm really proud of myself. My child and I have food to eat, clothes to wear, and dignity.

Local girls see my success and come to me for advice on how to achieve similar things.”

The Christine effect

Christine's confidence and success comes from having control of her money, and as a result, economic security for her and her son.

She's using her opportunity to create change for others and boosting Burundi's GDP with it.

Christine isn't a superstar. She's a girl who was given the opportunities she needs.

Multiply this by

250 million girls

living in poverty

and imagine what this can do for the world.

Girls holding hands Girls holding hands
Girls hugging
Two cents in every aid dollar Two cents in every aid dollar

This is the largest girl generation in history.

Which means we have the biggest opportunity to change the world. Yet right now, fewer than

two cents in every aid dollar

goes to adolescent girls.

Let's change that.
Investing in girls will:

Girls holding hands

Unleash their full potential
to shape humanity's future

Let's change that.
Investing in girls will:

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Create stronger global economies

Let's change that.
Investing in girls will:

World map World map

Break the cycle of Global poverty

That's the power of
The Girl Effect
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