Made with and for young people, Zathu (zɑ-tu) is a youth brand built for both girls and boys
Through the power of storytelling, Malawi's first youth brand is educating, engaging and inspiring young people, reflecting the realities of growing up in Malawi.
Rooted in local culture, Zathu - 'ours' in Chichewa - uses the influence of music, radio and drama to show positive platonic relationships, championing self-expression and challenging stereotypical gender roles.
Using storylines that resonate with Malawian girls and boys: from relationships to confidence, friendships to sexual reproductive health, Zathu is increasing the perceived value of girls - both to girls themselves, and those around them.
"We're so excited to be partnering with Girl Effect as part of the DREAMS public/private partnership. Encouraging relationships that are based on friendship between girls and boys, rather than sexuality, is a genuinely groundbreaking approach to tackling the risks facing adolescent girls."
- Ambassador Birx, the United States Global AIDS Coordinator