Girls Connect

Combining the power of storytelling with one-to-one support, Girls Connect is a first of its kind collaboration between Girl Effect and iSON Group.

Girls Connect is a digital platform that delivers a personalised experience for girls where they can access on-demand content and conversations via a mobile phone - the first of its kind.

Currently being piloted in Nigeria, Girl Effect has partnered with iSON Group - one of Africa's largest IT companies - to develop an innovative mobile solution to provide girls, at scale, with the vital information and support they need.

  • Content designed for, and with, girls: By calling the service, girls have the option to listen to inspiring, entertaining and educational stories about girls' lives that are relevant to them
  • On-demand: Uniquely, girls will have access to content made exclusively for them and the opportunity to control which stories they listen to.
  • Real-life conversations: Once a caller has listened to their chosen story, they are connected to one of iSON Group's specially trained call operatives who will help make the story meaningful and relevant to a girl's own life.

Girls Connect went live in areas of Kano state in Northern Nigeria in the summer of 2016.  It is now being scaled to other areas of Nigeria in late 2017. Read more about what's been achieved so far in this article by TIME.

calls received in the Girls Connect pilot
56 %
of girls used the service more than once
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