Girl Effect: Innovation for Scale

Thursday, 8 December 2016

Girl Effect seeks to create a New Normal, with and for girls.

We use mass and social media, interactive technology and networks, underpinned by powerful, authentic, 360 degree insights into girls' lives to spark new conversations, new ideas and new actions for girls to disrupt the cycle of poverty and bring their communities with them.

Our target audience and their media habits

We asked boys and girls in Kano, New Delhi and Jakarta about their relationship with media and technology. Hear what they had to say.

TEGA (Technology Enabled Girl Ambassador)

 TEGA is a girl-operated mobile research tool that captures deep insights of girls' realities in real time. 

GEM (Girl Effect Mobile)

GEM is a global digital platform connecting girls in a virtual space designed for their needs.