girl effect
Culture brands. Mobile technology. Innovative research. Discover our work.
Yegna Yegna pattern

Yegna

Rooted in Ethiopian culture, Yegna (yen-ya) is a multi-platform culture brand inspiring positive behaviour change for girls in Ethiopia. Since launching in 2013, Yegna has reached millions of people and is provoking conversations and action about the positive role girls can play in Ethiopian society.

Ni Nyampinga Ni Nyampinga pattern

Ni Nyampinga

The first youth brand in Rwanda, Ni Nyampinga is made for girls, by girls. Positive, inspiring, educational and entertaining, it's a multimedia editorial platform spanning magazine, radio and mobile. Ni Nyampinga has directly reached more than one million girls, helping to unlock their true potential.
Girl Networks

Girl Networks

Girl Networks online and real-world safe spaces that harness the power of fun, inspiring and informative branded content.
Girl Effect Mobile

Girl Effect Mobile

GEM is a global digital platform, connecting girls to informative and inspiring content. Developed in partnership with Facebook's Free Basics initiative, GEM is improving the lives of adolescent girls living in poverty.
TEGA

TEGA

TEGA is a mobile-enabled research methodology that teaches girls how to collect authentic insights about their world in real time.
  • Yegna

    Ethiopia's youth culture brand. Changing the story for girls

  • Ni Nyampinga

    The first youth brand in Rwanda. Made by girls, for girls

  • Girl Networks

    Girl Networks online and real-world clubs that harness the power of fun, inspiring and informative branded content.

  • Girl Effect Mobile

    A global platform reaching a new generation of connected girls.

  • TEGA

    Technology-Enabled Girl Ambassadors. Pioneering mobile peer-to-peer research

girl effect