Girl Effect partners with BBM Messenger in South Africa and Nigeria

BBM Messenger will extend the reach of Springster for vulnerable girls

Creative Media Works, operating as BBM Messenger, has launched Girl Talk, an important and purposeful offering available within the Discover menu of BBM.

Girl Talk will bring Springster content to a new audience of over 30 million young girls seeking vital digital information on how to create positive change in their lives across South Africa and Nigeria.  

BBM Messenger recognises the need within the continent to support the growth and development of young women. Its well-established platform will assist Springster in growing its network and reaching more and more girls looking to celebrate the diverse, inspirational and convention defying experiences of all girls.  

Springster is specifically designed to help develop girls’ confidence, skills and resilience online, using entertaining, educational content and real-life stories, alongside features written by girls themselves.  Springster combines the power of storytelling with one-to-one support and provides an opportunity by partnering with BBM Messenger to assist young girls and those around them to create active champions of a world where girls reach their full potential and disrupt the cycle of poverty. 

Read more here.