Farah joined Girl Effect in 2015 to be the first CEO of the newly independent organisation.
Under her leadership, Girl Effect has established itself as a creative social enterprise that develops programmes to empower adolescent girls living in poverty, working through multi-media, safe spaces, mobile and interactive technology. Following her rationalisation of the Girl Effect portfolio, it has now achieved a global reach of 48 million people in 60 countries. She has also brought a renewed focus to robust evidence and rigorous assessment within the organisation.
Farah brings 27 years of business experience from the global creative industries. She served as Chief Executive of All3Media leading the strategic sale of the company backed by private equity owners, Permira, for enterprise value $930 million.
Previously she had a 22-year career at Abbot Mead Vickers BBDO, becoming its Chief Executive in 2005 and joined the BBDO (subsidiary of Omnicom plc) worldwide board in NYC in 2007.
She served on the British Prime Minister’s Business Advisory Group from 2013 to 2015 and has served as a Business Ambassador for the Creative Industries of Britain. She serves on the advisory boards of the Cambridge Judge Business School and The ALDO Group.
In 2011 she was awarded a Commander of the Most Excellent Order of the British Empire (CBE) and was named Business Woman of the Year in 2010 Asian Women of Achievement Awards.
Farah graduated with a joint honours degree from Emmanuel College, Cambridge and has completed the Advanced Management Executive Programme at Babson College, Harvard.