Farah joined Girl Effect in September 2015 to be the first CEO of the newly independent organisation.
She brings 27 years of business experience from the private sector and creative industries. She served as Chief Executive of All3Media between 2012 and 2014 leading the strategic sale of the company backed by private equity owners, Permira, to Discovery Communications and Liberty Global for enterprise value $930 million.
Previously she had a 22-year career at Abbot Mead Vickers BBDO, becoming its Chief Executive in 2005 and joined the BBDO (subsidiary of Omnicom) worldwide board in NYC in 2007.
She served on the British Prime Minister’s Business Advisory Group from 2013 to 2015 and has served as a Business Ambassador for the Creative Industries of Britain. She is currently a Trustee of Save the Children, the National Theatre and Cambridge Judge Business School.
In 2011 she was awarded a Commander of the Most Excellent Order of the British Empire (CBE) for Services to Advertising and was named the Business Woman of the Year in 2010 Asian Women of Achievement Awards.
Farah graduated with a BA joint honours degree from Emmanuel College, Cambridge and has completed the Advanced Management Executive Programme at Babson College, Boston.