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Ni Nyampinga launch

Rwanda’s first brand for girls reaches 15,000 new villages

Investing in Girls | By Girl Effect Team

Rwanda's first magazine for teenage girls, Ni Nyampinga, celebrated its first anniversary in style by crowdsourcing content from girls from across the country to create the latest issue.

Issue 6 of the magazine - titled 'Ndashyigikiwe' (meaning 'I have support') - was launched during Umuganda, a national community service day in Rwanda that takes place on the last Saturday of each month.

The Rwandan prime minister, Pierre Damien Habumuremyi, joined girls and Ni Nyampinga ambassadors from the local community in the Gakenke district for the national Umuganda and to launch the magazine's community issue. The prime minister's office estimates that more than 8,000 people attended the national launch.

Across the country, at all levels of government down to village level, local officials were given points to raise with their people about the role of girls in the community. Girls engaged in community discussions during Umuganda in 15,000 villages throughout the country, sharing the importance of their contributions to build prosperity for Rwanda.

Designed exclusively for girls by girls, Ni Nyampinga magazine collected content for Issue 6 through co-design workshops with nearly 100 girls from across the country. The girls pitched story ideas; then wrote, edited, illustrated and photographed them to make the issue their own.

Following the Umuganda launch, 90,000 copies of the quarterly magazine were distributed to girls in communities across Rwanda by 30 Ni Nyampinga ambassadors. Ni Nyampinga magazine is the most widely distributed publication in the country. 

Ni Nyampinga is run by Girl Hub and partners, with support from the Nike Foundation and the UK's Department for International Development (DFID). In addition to the magazine, Ni Nyampinga's weekly radio show reaches girls throughout the year.

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See Issue 6 of Ni Nyampinga magazine: the community issue

Find out more about Ni Nyampinga - Rwanda's first teen brand

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