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MDGs that nudge

Politics | By Girl Effect Team

World Bank chief economist Varun Gauri has argued that to promote human development and reduce poverty, we need MDGs that nudge in the right direction, with goals that are easier to grasp for enthusiasts and non-experts.

His working paper, 'The Millennium Development Goals, Popular Mobilization and the Post-2015 Development Framework', explains the necessity for a revised MDG 2.0 framework that better captures the attention of non-experts.

He says: "MDGs that are psychologically, morally, and politically salient are more likely to change behavior. Terms like 'maternal mortality ratio' and 'halve the proportion' and 'gender disparity' simply do not have the moral resonance of terms like 'torture' or 'dissidents'."

Read the full paper

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