Yegna Infographic: Ethiopia's Sound of Change
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As the first multi-platform youth brand in Ethiopia, Yegna (yen-ya) challenges the way people think about girls - and the way girls think about themselves.
Yegna delivers storylines that confront the real-life issues and challenges that girls face every day. Rooted in Ethiopian culture and developed with behaviour change experts, the radio drama, music and talk show don’t speak at or for girls, but instead give girls a voice.