Yegna. The story of a brand creating positive change for girls in Ethiopia

A presentation outlining what Yegna is, how it works, it's mission and early results.

It looks at the situation in Ethiopia today and the cultural barriers blocking girls' paths, as well as defining the economic opportunity of unleashing their potential. And it explains how Yegna has been co-created with girls to tackle these barriers, and leave behind a girl who is inspired & equipped to transform her world and her country.