Yegna: The Story of All of Us
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The full story of a brand creating positive change for girls in Ethiopia.
Yegna launched in Ethiopia in April 2013. It's a weekly radio drama and talk show - with music as its signature sound. It's the first teen brand in Ethiopia, dealing with issues facing girls such as forced marriage, gender based violence, school drop out and early pregnancy.
This is the story of a brand creating positive change for girls in Ethiopia.