Girl Effect works to break the cycle of intergenerational poverty. We do this by connecting girls to each other and to the critical assets they need. We work to create lasting perception change by harnessing media in innovative ways and building social networks to develop girls’ positive perceptions of themselves and shift how others see and value them.
We take a girl-centred approach to the challenges they face. We know that girls need support in multiple areas to break the cycle of poverty – focusing on single issues will never be enough. Only a holistic approach will work, so we developed the 5+1 Theory of Change to put this into action.
5+1 Theory of Change
We believe there are 5 key assets that determine a girl’s reality and 1 critical catalyst – perception change – that inspires behaviour change that creates empowered lives.
The 5 key assets are: Education, Health, Economic Security, Safety, and Voice and Rights
When a girl is better educated, has access to sexual and reproductive healthcare information and services, has access and control of economic assets, is safe from violence and exploitation, and has the capabilities and confidence to make positive choices, she can break the cycle of poverty.
We add the catalyst of perception change to improve awareness and sensitivities of communities and families, and create an environment in which girls are better able to capitalise on the five assets.
Together, the 5+1 creates a virtuous cycle of change, lifting girls, their families and communities out of poverty.