about girl effect
For over a decade, the NIKE Foundation, inspired by Nike's belief in human potential, has been focused on investing in girls. In 2008 the NIKE Foundation, in collaboration with NoVo Foundation, United Nations Foundation and other partners, launched the Girl Effect movement. With the support of over 150 partners in 90 countries, NIKE Foundation and the Girl Effect movement have positively impacted the lives of millions of girls and influenced investment in them.
Girl Effect is now a new organisation, with continued support from the NIKE Foundation and multiple partners. The organisation works at scale and drives forward the ambition to reach 250 million girls living in poverty across the world by 2030, giving them the tools and access to the critical assets they need to achieve their full potential.
Our mission? Change the world for girls and enable girls in their unique capacity to change the world.
what we do
Girl Effect works to break the cycle of intergenerational poverty. We do this by connecting girls to each other and to the critical assets they need. We work to create lasting perception change by harnessing media in innovative ways and building social networks to develop girls' positive perceptions of themselves and shift how others see and value them.
We take a girl-centred approach to the challenges they face. We know that girls need support in multiple areas to break the cycle of poverty - focusing on single issues will never be enough. Only a holistic approach will work, so we developed the 5+1 Theory of Change to put this into action.
5+1 theory of change
We believe there are 5 key assets that determine a girl's reality and 1 critical catalyst - perception change - that inspires behaviour change that creates empowered lives.
When a girl is better educated, has access to sexual and reproductive healthcare information and services, has access and control of economic assets, is safe from violence and exploitation, and has the capabilities and confidence to make positive choices, she can break the cycle of poverty.
We add the catalyst of perception change to improve awareness and sensitivities of communities and families, and create an environment in which girls are better able to capitalise on the five assets.
Together, the 5+1 creates a virtuous cycle of change, lifting girls, their families and communities out of poverty.
how we work
Girl Effect works with partners around the world to put girls on the global agenda and unlock the world's systems for girls. Here are some examples of our work:
Making the SDGs work for girls
The 2015 Sustainable Development Goals will influence trillions of dollars of policy-spend for the world's next generation. For this next development agenda to have lasting impact, the voices of girls must be heard, and their dreams and desires for the future must be reflected. Now is the moment to convert commitment into action. We must not stop until girls are embedded in the SDGs, and decision-makers are held accountable to girls in the resourcing, programme design, implementation and measurement of the new development agenda.
Over 80% of adolescents with new HIV infections in the world's hardest hit countries are girls. Girl Effect is taking action to halt the spread of the global AIDS epidemic, partnering with the Bill and Melinda Gates Foundation to support the President's Emergency Plan for AIDS Relief (PEPFAR) through a $210 million partnership.
We are helping to design strategies in HIV prevalent countries, which are focused specifically on girls. Using innovative communications, our ambition is to reach new audiences to challenge and change existing behaviours, transforming a girl's life and accelerating efforts to achieve an AIDS-free future for girls.
Data is vital in the development of effective programmes, and we place girls at the centre of our research and evaluative processes. Our girl advocates and ambassadors work with us through participatory forms of research and exchange, from community level up to national and even global dialogue. Working in collaboration with global development experts, we strive for innovative approaches to data gathering that ensure the most hard to reach girls can have their needs represented and voices heard.
We partner with the Facebook-led initiative Internet.org, bringing together technology leaders, non-profits and local communities to connect girls to the information and assets they need, and to each other.
Girl Effect is building partnerships to ensure girls are not left behind in this ambition. Together we are removing barriers and working to give the unconnected girls of the world access to the same knowledge, tools and innovation as everybody else. Nine months in, we're already live in 14 countries, sharing information and inspiration with more than two million girls and helping to unleash girls' potential everywhere.
In our role as co-convener of the Girl Declaration Joint Advocacy Group, alongside United Nations Foundation and Plan International, we collaborate with 15 organisations operating in over 170 countries around the world to help deliver one shared goal: embed adolescent girls in the global agenda. We have been equipping partners and supporters to drive the Girl Declaration forward nationally and globally.
New media brands
In partnership with the UK Department for International Development (DFID) we have created pioneering and innovative new media brands, including 'Yegna', a highly rated radio drama and talk show in Ethiopia, and 'Ni Nyampinga', a popular radio and magazine brand in Rwanda. The campaigns feature characters and real-life role models who convey powerful messages on health, welfare, domestic violence and education. Through their engaging content and outreach, these brands provoke conversations about and among girls, so that they see themselves differently, improving their self-confidence and the perceptions their communities have of what they can achieve.
2014 Girl Summit
Working alongside the UK Government, UNICEF and partners, we helped to deliver the UK's first Girl Summit - mobilising domestic and international efforts to end female genital mutilation (FGM) and child, early and forced marriage (CEFM) within a generation. The Summit brought together governments, NGOs, private sector partners and media, shining a spotlight on the barriers that prevent girls from achieving their full potential. A year on, we continue to work with the Government of Ethiopia who made a comprehensive commitment to end FGM and CEFM within a generation, including helping to host the recent National Girl Summit in Addis Ababa.
Our in-country work
We created a multi-platform brand 'Yegna' ('ours' in Amharic), to kick-start a national conversation about the challenges and opportunities girls face. Yegna, the first teen brand in Ethiopia, is a radio drama, popular music and talk show that addresses issues such as violence against girls, forced child marriage, teenage pregnancy and school attendance, using role models to educate and shift attitudes and behaviours towards girls. With a growing following of over 1 million listeners, Yegna is changing social norms and connecting girls to the assets they need and to each other.
We work with leaders and innovators to enable northern Nigerian girls to make a healthy transition to adulthood. We are working with numerous partners, including the Federal Ministry of Education, to develop standardised safe spaces curriculum which, when rolled out at scale, will help young girls gain access to the social, economic and health assets they need. Through the "ENGINE" (Educating Nigerian Girls in New Enterprises) programme we are working in partnership with Coca-Cola, Department for International Development and Mercy Corps to bolster the educational and economic opportunities of more than 10,000 marginalised girls and young women. To inform our programmes and the programming of our partners, we are also pioneering new approaches to gathering insights from girls, leveraging the power of mobile technology to empower Northern Nigerian girls to conduct research in their own communities through our Technology Enabled Girl Ambassador (TEGA) programme.
We inspire girls to realise their potential through Ni Nyampinga, Rwanda's first teen brand that means "the beautiful girl - inside and out - who makes good decisions". Ni Nyampinga is reaching nearly half the country's 1.2 million adolescent girls through a quarterly magazine, a weekly radio show, and a digital platform that delivers critical tools and information to girls throughout Rwanda. We are also a founding partner to the 12+ programme, a national programme of the Government of Rwanda's Ministry of Health that supports teenage girls by providing safe spaces and teaching key life skills such as sexual and reproductive health, managing violence, and financial literacy.
who we are
Farah Ramzan Golant
Chief Executive Officer
Chief Operating Officer (Interim)
Senior Director of Relationships
Senior Director of Programmes
Senior Director of Connectivity
Senior Director of Co-Investment
HOW WE GOT HERE
Nike Foundation focuses on adolescent girls as the unexpected solution to break the cycle of intergenerational poverty.
The Coalition for Adolescent Girls is founded by the United Nations Foundation and Nike Foundation to address adolescent girls' need for support. Today, over 40 international organisations are members.
NIKE Foundation and partners support the launch of 'Berhane Hewan', a pilot programme for 11,000 girls to delay child marriage in rural Ethiopia by addressing the economic and social drivers of child marriage. An impact evaluation showed that in the village of Mosebo, girls aged 10 to 14 who had taken part in the programme were nearly three times more likely to be in school compared to girls of the same age who had not. The success of 'Berhane Hewan' helped to inform a larger programme for girls, run by the Ethiopian Government.
The Girl Effect movement is launched to global leaders at the World Economic Forum in Davos as the NoVo Foundation and NIKE Foundation commit $100M for girls. The Girl Effect film captures the world's attention.
The UK's Department for International Development (DFID) and NIKE Foundation collaborate to launch Girl Hub - to bring together the expertise of both organisations to transform the lives of adolescent girls. Girl Hub operates in Ethiopia, Nigeria and Rwanda, and advocates globally for girls.
The Clock is Ticking video launches at the Clinton Global Initiative to international acclaim.
Girl Hub launches Ni Nyampinga in Rwanda, the first branded media platform of its kind to inspire girls to realise their potential. Seven months later, Ni Nyampinga magazine becomes the country's largest media publication.
The World Bank publishes 'Measuring the Economic Gain of Investing in Girls; the Girl Effect Dividend', the first paper of its kind, which finds that enabling girls to complete secondary education dramatically boosts national GDP.
Girl Hub hosts a technical experts' meeting about research, evidence gaps and methodological issues on adolescent girls.
DFID announces the Global Girl Research Initiative (GGRI), a £31m commitment over eight years to generate new research and evidence.
Over 500 girls from 14 countries around the world take part in the Girl Consultations, which lead to the launch of the Girl Declaration - a call to action to put girls at the heart of the post-2015 development agenda.
Meanwhile, Girl Hub launches Yegna in Ethiopia, a multi-platform drama, music, and talk show brand inspiring positive change for girls in Ethiopia through storylines that confront real-life. Six months later Yegna's song, "Abet", which means 'we are here' in Amharic, is voted Single of the Year in the Sheger FM Listener's Choice awards.
Girl Effect supports the Department for International Development and UNICEF to convene the first ever Girl Summit to mobilise domestic and international efforts to end Female Genital Mutilation FGM) and Child, Early and Forced Marriage (CEFM) within a generation. More than 180 organisations and individuals made commitments to end FGM and CEFM and the Girl Summit Charter has been signed by 43 governments.
The US President's office announces a new $210m 'DREAMS' partnership initiative on World AIDS Day between the President's Emergency Plan for AIDS Relief (PEPFAR), the NIKE Foundation and the Bill & Melinda Gates Foundation to reduce the number of new HIV/AIDS infections among adolescent girls in 10 countries across Africa by delivering an integrated package of interventions alongside behaviour change to transform the lives of vulnerable girls and achieve an AIDS-free future.
Girl Effect announces partnership with internet.org, a Facebook-led initiative which aims to connect the two thirds of the world that don't have internet access, connecting girls across the globe.
Maria Eitel takes on new role as Chairman of Girl Effect. Eitel remains an executive at NIKE, Inc. and Co-Chair of the NIKE Foundation.
Girl Effect launches as an independent organisation, led by new CEO Farah Ramzan Golant, who will lead the next phase of growth, building up on existing and new partnerships to increase the impact of the movement globally.
Following a 3 year Girl Declaration campaign, adolescent girls feature front and centre in the new Sustainable Development Goals - a landmark once-in-a-generation commitment by 193 global leaders that holds the potential to change the world for girls by 2030.
Keep up to date
Press Release: Girl Effect becomes an independent organisation & appoints its first CEO, Farah Ramzan Golant