250 million adolescent girls live in poverty. They are the most powerful force for change on the planet.
ABOUT THE GIRL EFFECT
The Girl Effect is a movement. It's about the unique potential of adolescent girls to end poverty for themselves and the world. It's about getting girls on to the global development agenda and driving massive resources to them. Girl Effect launched in 2008, accompanied by a film that caught the imagination of the world over. Watch it and discover the case for supporting girls here.
The Girl Effect was created by the Nike Foundation in collaboration with the NoVo Foundation, United Nations Foundation and Coalition for Adolescent Girls. Today, the Girl Effect is driven by hundreds of thousands of supporters who believe in the potential of 250 million adolescent girls living in poverty. Girleffect.org is managed by the Nike Foundation.
Girl Hub puts the girl effect into action. A strategic collaboration between the UK's Department for International Development (DFID) and the Nike Foundation, Girl Hub brings together the expertise of both organisations to transform the lives of adolescent girls. Girl Hub currently works in Rwanda, Ethiopia and Nigeria to create programmes for girls, with girls. Girl Hub provides decision makers with the information they need to invest in girls, brings girls' voices to the table and collects data and evidence to show what works for girls. A review by DFID in 2014 found that Girl Hub is meeting – and in some areas exceeding – expectations for the partnership.
Since its inception in 2010, Girl Hub has also created two branded media platforms, Yegna in Ethiopia and Ni Nyampinga in Rwanda, that use positive role models to shift attitudes and behaviours towards girls. This innovative approach is yielding early results.
Yegna radio programmes and music have reached over seven million people in Ethiopia. Sixty-five per cent of people who have listened to the Yegna radio programmes say that it has made them think differently about issues in girls' lives.
After reading Ni Nyampinga magazine, seventy seven per cent of girls felt more confident and three quarters of the of the radio show listeners say that it has improved their sense of confidence and self-worth.
SOUNDS GREAT – WHAT CAN I DO?
Make the case for girls. We need more people to get the word out, and we need more advocates for change in government, business, healthcare, education and at grassroots level. This is where you come in.
THIS IS YOUR SITE. THIS IS HOW YOU CAN USE IT.
Here on girleffect.org you'll find the information and tools you need to unleash the girl effect. You'll discover case studies that show the girl effect in action, plus toolkits, videos and papers to download and use in your own work. And this is just the start.
You can also check out our FAQs for more information.