Why Girls

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Adolescent girls are uniquely capable of raising the standard of living in the developing world. Girls are the most likely agents of change, but they are often invisible to their societies and to our media.

When everyone—girls, parents, teachers, executives, artists, hairdressers, forest rangers, rock stars, presidents, investors, advertisers, skateboarders, truckers, cowboys, organizations, chefs, teenagers—knows about The Girl Effect, then real change can happen. This site is just the beginning. The end is nothing less than ending poverty.

The work of The Girl Effect is driven by girl champions around the globe. The Nike Foundation created The Girl Effect with critical financial and intellectual contributions by the NoVo Foundation and Nike Inc. and in collaboration with key partners such as the United Nations Foundation and the Coalition for Adolescent Girls. Other girl champions include the International Center for Research on Women, the Population Council, CARE, the White Ribbon Alliance for Safe Motherhood, the Center for Global Development, Plan, and the Global Business Coalition. BRAC is a Girl Effect pioneer, as seen in the stories of Shumi and Sanchita on this site. We also thank those who work for girls every day, in schools, villages, cities, offices, agencies and governments.

We think there's a movement on the rise. Want to tap in? Head over to The Girl Effect on Facebook. Not a facebooker? Email us at info@girleffect.org.

WANT THE FACTS ON THE POWER OF GIRLS? DOWNLOAD THE GIRL EFFECT FACT SHEET